Paid Media
Meta, Google and TikTok campaigns built for profitable sales, not just clicks.
Track every dollar. Grow profitably.
Track every dollar. Grow profitably.
At Binary Beavers, performance marketing meets business strategy.
We track, analyze and give you insights beyond ROAS, for smarter business decisions.
At Binary Beavers, performance marketing meets business strategy.
We track, analyze and give you insights beyond ROAS, for smarter business decisions.
Performance Marketing
for sales.
Performance Marketing
for sales.
Full-funnel digital marketing strategy, including SEO, SEM, GEO, AEO, paid media, social, and optimization for the AI age, engineered to turn your ad spend into peak-ROAS sales.
Full-funnel digital marketing strategy, including SEO, SEM, GEO, AEO, paid media, social, and optimization for the AI age, engineered to turn your ad spend into peak-ROAS sales.
Commercial rigor with
BB Metryx®.
Commercial rigor with
BB Metryx®.
Don’t stop at ROAS. Track every dollar like how top Consumer Goods companies do, and with analytics for profitable growth. Beyond clicks, CAC and conversion, we track and analyze pricing, promotion ROI, and generate business insights.
Don’t stop at ROAS. Track every dollar like how top Consumer Goods companies do, and with analytics for profitable growth. Beyond clicks, CAC and conversion, we track and analyze pricing, promotion ROI, and generate business insights.
THE BINARY BEAVERS DIFFERENCE
THE BINARY BEAVERS DIFFERENCE
Most agencies stop at ROAS.
We go further.
Most agencies stop at ROAS.
We go further.
What we add after the click
What we add after the click
Blended CAC
What a new customer really costs across every channel, not what each ad platform claims.
Blended CAC
What a new customer really costs across every channel, not what each ad platform claims.
Repeat & LTV
See which campaigns bring customers who come back, and what each customer is worth over time.
Repeat & LTV
See which campaigns bring customers who come back, and what each customer is worth over time.
Promo ROI
Know whether your discounts and codes grew sales or just gave margin away.
Promo ROI
Know whether your discounts and codes grew sales or just gave margin away.
Price & bundles
Find the price points, bundles and products that lift order value and profit.
Price & bundles
Find the price points, bundles and products that lift order value and profit.
Powered by BB Metryx™, your live dashboard for all of this.
We can tailor the level of insights we can provide for you based on your choice of level of access to us.
Powered by BB Metryx™, your live dashboard for all of this.
We can tailor the level of insights we can provide for you based on your choice of level of access to us.
OUR SERVICES
Everything a D2C brand needs to grow sales and profit.
Two teams, one plan: we drive the demand, then prove what it's worth.
Grow sales
Search & AI Discovery
SEO, SEM, GEO and AEO so you show up on Google and in AI answers.
Social & Content
Content and creators that earn attention and turn it into customers.
Grow profit
BB Metryx Analytics
One live dashboard tracking every ad dollar to contribution margin.
Pricing & Promotions
Know which discounts and codes grow sales and which give away margin.
Bundles & Price-Pack
Product bundles and price points that lift order value and profit.
Who we work best with
Pick your industry to see where we add the most value.
Why: Repeat buyers and heavy promos: we show which offers build loyalty and which burn margin.
How we help
Paid Media
Social & Content
BB Metryx Analytics
Pricing & Promotions
Bundles & Price-Pack
The two sides of Binary Beavers.
The two sides of Binary Beavers.
One agency, built on digital execution and commercial rigor.
One agency, built on digital execution and commercial rigor.
Manisha Golecha
Manisha Golecha
Co-Founder
Co-Founder
With ~10 years in digital and performance marketing across B2B, B2C, and Government institutions in Singapore and Southeast Asia, Manisha has built and run regional teams across six ASEAN markets, directing the digital strategy, paid media, content, and SEM behind $970k+ in digital investments for brands in Government, Healthcare, Aviation, and Financial services.
At Binary Beavers, she owns campaign strategy and execution, reading audience and channel signals that clients can trust to convert.
With ~10 years in digital and performance marketing across B2B, B2C, and Government institutions in Singapore and Southeast Asia, Manisha has built and run regional teams across six ASEAN markets, directing the digital strategy, paid media, content, and SEM behind $970k+ in digital investments for brands in Government, Healthcare, Aviation, and Financial services.
At Binary Beavers, she owns campaign strategy and execution, reading audience and channel signals that clients can trust to convert.
Ganesh Prasad
Ganesh Prasad
Co-Founder
Co-Founder
With ~10 years of experience from some of the world's top FMCG companies, Ganesh has extensive experience in commercial strategy, shaping the pricing, promotion and investment decisions behind the growth of portfolios worth over $200 million.
At Binary Beavers, he brings that same rigor to supplement the performance marketing execution, using data, to give insights that let your every dollar work harder.
With ~10 years of experience from some of the world’s top FMCG companies, Ganesh has extensive experience in commercial strategy, shaping the pricing, promotion and investment decisions behind the growth of portfolios worth over $200 million.
At Binary Beavers, he brings that same rigor to supplement the performance marketing execution, using data, to give insights that let your every dollar work harder.
Digital Strategy meets Commercial Excellence. Together, we drive sales growth.
Digital Strategy meets Commercial Excellence. Together, we drive sales growth.
With BB Metryx™, your numbers are at your fingertips.
With BB Metryx™, your numbers are at your fingertips.
Performance marketing meets commercial strategy: every ad dollar, tracked to profit.
Performance marketing meets commercial strategy: every ad dollar, tracked to profit.
BB Metryx™ / Commercial overview
DEMO DATA · Apr–Sep 2026 · USD
Hearth & Co · Plant-based home cleaning · D2C website (Shopify) · Meta, Google, TikTok
Where every dollar goes
Ad Spend
$120,000
Revenue
$480,000
Blended ROAS (MER)
4.0×
Platforms report 4.5×
Blended CAC
$20
vs $28 category benchmark
Contribution Margin
$102,800
21.4% of revenue
Profit per $1 of ads
$0.86
Follow $1 of ad spend to profit
$1.00 Ad spend
$4.00 Revenue
−$0.36 Discounts & promos
−$1.27 Product cost (COGS)
−$0.40 Shipping & fulfilment
−$0.11 Payment & platform fees
−$1.00 Ad spend paid back
$0.86 Profit ✓
Most agencies stop at the $4.00. We track it to the $0.86.
BB Metryx™ / Commercial overview
DEMO DATA · Apr–Sep 2026 · USD
Hearth & Co · Plant-based home cleaning · D2C website (Shopify) · Meta, Google, TikTok
Where every dollar goes
Ad Spend
$120,000
Revenue
$480,000
Blended ROAS (MER)
4.0×
Platforms report 4.5×
Blended CAC
$20
vs $28 category benchmark
Contribution Margin
$102,800
21.4% of revenue
Profit per $1 of ads
$0.86
Follow $1 of ad spend to profit
$1.00 Ad spend
$4.00 Revenue
−$0.36 Discounts & promos
−$1.27 Product cost (COGS)
−$0.40 Shipping & fulfilment
−$0.11 Payment & platform fees
−$1.00 Ad spend paid back
$0.86 Profit ✓
Most agencies stop at the $4.00. We track it to the $0.86.
Get in touch.
Let's drive your growth story together.
Get in touch.
Let’s drive your growth story together.
Tell us about your brand — we’ll show you BB Metryx® in action.
Tell us about your brand — we’ll show you BB Metryx® in action.
Prefer to chat?
Prefer to chat?
Message us directly and we’ll respond within a few hours.
Message us directly and we’ll respond within a few hours.
WhatsApp number coming soon.
WhatsApp number coming soon.
Business email · Coming soon
Business email · Coming soon
We typically reply within 24 hours.
We typically reply within 24 hours.